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Londoners left stunned as the imaginary friend of a passer-by came to life before their eyes on the Southbank.

Commuters and day-trippers in the capital were left confused and surprised as they were approached by a young man, standing alone, asking them to take a picture of him and his ‘friend’ Mike. Unsuspecting pedestrians were baffled as the resulting photo showed there were in fact two men in shot and not one.

The clever prank was performed to celebrate the launch of the third series of Sky 1’s award winning comedy Moone Boy, a story about a boy and his imaginary friend, due to air Monday 2nd March 9pm.

The prank involved rigging a Polaroid camera with a pre-shot picture of the young man and ‘Mike’. The camera was modified to eject the pre-shot Polaroid, giving the impression of a newly taken photo. Producers worked through the early hours of the morning to place hidden cameras in strategic locations around the Southbank to capture the best reactions from unwary Londoners.

Matthew Arnold, Marketing Manager, Sky 1 says: “In celebrating Moone Boy’s return to Sky 1 on March 2nd, we wanted to have a bit of fun with one of the show’s central themes – the joy of having a make-believe friend. Tourists and commuters were left baffled and stunned on the discovery that the Polaroid photo they took contained an image of two men rather than one.

Moone Boy is the story a young boy and his imaginary friend, so we thought this prank was the perfect way to celebrate the launch of series 3 of the show and connect the public to the life of Martin Moone and his own imaginary friend played by Chris O’Dowd.”


The brand new series of Moone Boy airs Monday 2nd March at 9pm on Sky 1.

Moone Boy is the story of 12 year old Martin Moone (David Rawle), a boy from the West of Ireland who stumbles through life with the help (or hindrance) of his imaginary friend called Sean Murphy (Chris O’Dowd). Created by Chris O’Dowd and Nick Vincent Murphy, Moone Boy is a semi-autobiographical account of growing up as a young boy in Ireland throughout the late 1980s and early 1990s.

Most recently crowned best sitcom at the British Comedy Awards, the third series will see Sir Terry Wogan (Wake up to Wogan, BBC Radio 2), Sharon Horgan (Psychobitches), John Sessions (Mr Selfridge, Gangs of New York) and Bronagh Gallagher (The Commitments, Pulp Fiction) taking on guest roles alongside David Rawle and Chris O’Dowd across the six part series of fresh adventures.

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