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Channel 4 has commissioned a non-TX studio pilot of That’s Rich, a sitcom pilot based in a porn shop written by, and starring Rich Fulcher (Mighty Boosh, Snuff Box, Noel Fielding’s Luxury Comedy, Mashed.)

Filming in Spring 2015, That's Rich is the first Channel 4 comedy commission from King Bert Productions. That's Rich is Exec Produced by Jo Sargent (Miranda, Absolutely Fabulous, French and Saunders, The Boy in the Dress).

Rich (Rich Fulcher) runs an increasingly unsuccessful family-run porn shop on a quiet high street. Ever since the internet took off and made online porn slightly more appealing, there has been a distinct lack of customers in the shop. Rich is convinced the internet is just a phase and can’t understand why people would prefer to go online rather than visit his porn emporium, which has been passed down from generation to generation.

The shop is neighboured by a hipster hair salon/art gallery overseen by the ludicrously cool Fantasio and a jacket potato shop run by Rich’s best friend, the potato obsessed Dalton. Armed with a business studies diploma and an obsession with The Apprentice, Rich’s son Alistair has ambitions to push the shop into the 21st century. The only obstacle in his path, however, is his dad, a proud Luddite who is stuck in his ways. Rounding off the cast is Margaret, an over-officious community police officer who constantly tries to keep the high street 'classy' and finds Rich's shop an unwelcome nuisance to her master plan.

Nerys Evans, Deputy Head of Comedy at C4 said, “It’s very exciting to be working with King Bert as they have such a wealth of experience making brilliant studio comedy. Rich Fulcher is a rare and brilliant force of nature with real funny bones; it’ll be amazing to capture his fantastic energy on screen.”

Executive Producer Jo Sargent says “The last time I saw Rich perform live, I laughed so much I had red wine coming out of my nose so it's really exciting now to be doing a studio pilot with him and I am delighted that this will be our first Channel 4 production."

Co-founder of King Bert Productions David Walliams says “'I first saw Rich perform at the Edinburgh Fringe Festival 20 years ago and I am delighted to be finally working with him. He is one of the funniest and most unpredictable performers out there'.

Rich Fulcher says “I am so excited to get an opportunity to do a show with the team at Channel 4, the home to cutting edge comedy...and I plan to do a lot of edgy cutting. Everyone at C4 is so receptive to the show – think Steptoe and Son set in a porn shop - and I feel like we're in another renaissance of great, original programming. Jo Sargent has had such a wealth of experience exec producing some of the greatest comedies in UK history, I feel like all I have to do is be myself - I mean- act like a proper gentleman.”

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